Writing
Application of Consumer Behavior for Managerial Improvement
Using your marketing vision, select one or more topics from the course and describe a practical, realistic application of this to improve upon a managerial problem (or provide a managerial opportunity) for a business. Your ACBMI should go beyond merely repeating or summarizing what was covered in the chapter or video. It should show provide a detailed description of the consumer information processing and/or decision-making event. ACBMI will be judged on the quality of their content and the professionalism of the thoughts and ideas expressed.
All terms/concepts used from the CURRENT module must be identified by underline or bold. Failure to do so will result in a five 15) point deduction.
Required components (for full credit, be sure to include all sections and make them clearly discernible):
- What concept from the current week will you use? Discuss the concept enough to demonstrate your understanding of it. This section is worth five (5) points.
- How do you see this concept appear in your life as a consumer, in the general marketplace, or both? Examples help with this. Specific examples. Discuss this with enough detail to demonstrate that you can apply a course concept to the real consumer world. This section is worth five (5) points.
- Provide a clear, detailed example of how the concept or example of the terms/phenomenon/etc. can be improved upon by a marketing manager or a by a company. To be clear, this is not about employee/employer relationships. This is about consumers and the marketplace. A marketing manager is someone who works in a company and is empowered to make decisions regarding marketing strategy.
This managerial recommendation demonstrates that you understand how to use applications of course concepts in the real world and create new ideas that can improve upon how they are used. Examples help a great deal with demonstrating this. Specific details help. How would the new approach/strategy look in your recommendation? How will you (marketing manager) execute this? Vague or general concepts do not work. Please do not rehash existing
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