Hello, My name is Johnny and I am happy to be working with you. This assignment is a final report draft that marks the end of a semester-long Marketing Research group project focusing on the company VF Corporation. I have attached 7 attachments to this assignment.
First, the “Final business report draft” Is the document my team and I will be writing the final draft report. Write this assignment on this document. The document has the parts my team and I will be doing to split up the work for this assignment. You will ONLY be doing the parts labeled with my name “Johnny”.
Next, the “Final Report Details & Directions” are the directions my professor gave the team and I for the project report draft and presentation. You will ONLY be focusing on the Project report, not the presentation.
Third, is the “Project Proposal” which is an overview of the project and the details of our client, VF Corporation, plus the research questions you will need for the report draft.
Fourth, is the “Qualitative Research Topline Data Analysis” which is research my team conducted where we created a survey for the client and asked respondents.
Fifth, is the “Final Written Report Grading Sheet” which is the rubric you must follow for this project report draft.
Next, is the “VFC x Suffolk U Survey” which is a survey we used to gain research about respondents for the client.
Last, is the “Situational Analysis” which is an old assignment for the project that I have only attached for you to use as a reference for past work my team and I have done this semester for this project.
Now let me clarify exactly what parts of this report you must do. You will only be doing the parts labeled with “(Johnny)”, so you will be doing the Research Objectives and the Client Research Questions. They should each makeup at least half a page, for a total of one page together. Next, you will be doing one of the discussion findings, “Customer’s attitudes towards outdoor apparel brands and sustainability”. It will be helpful to use the “Qualitative Research Topline Data Analysis” attachment for this discussion question. Last, you will be doing Appendices 2, “Includes all questions from research interviews and survey”. Use the “Qualitative Research Topline Data Analysis” and the “VFC x Suffolk U Survey” to list all the questions for the appendices.
Please use simple clear concise language that imitates my team’s prior to writing. Also, please do not use references for any of the parts you write. If you have any questions please feel free to ask me anything. Thank you and good luck.