91) Market research is necessary to determine an opportunity's profit potential. a. True b. False 92) Research has shown that people become integrated into Canada’s cultural mainstream in…

To determine the potential profit of an opportunity, market research is essential.

a. True

b. False

92) Research has shown that people become integrated into Canada’s cultural mainstream in two generations.

a. True

b. False

93) The main demographic force that marketers monitor is population.

a. True

b. False

94) According to some studies, women in Canada, the United States, and the United Kingdom purchase 60 percent of new cars.

a. True

b. False

95) A growing population always means a growing market.

a. True

b. False

96) Italy has one of the world’s oldest populations.

a. True

b. False

97) According to population studies, Gen X is almost the same size as the huge baby boomer in Canada.

a. True

b. False

98) Asian Canadians are a homogeneous group.

a. True

b. False

99) According to Adult Literacy Canada, 22 percent of adult Canadians have serious problems dealing with any printed materials.

a. True

b. False

100) The large number of educated people in Canada drives strong demand for high-quality books, magazines, and travel, and creates a good supply of skilled employees.

a. True

b. False

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