STEP 1: Chapter 1 provides an overview of the importance of effective communication for career success in many professional contexts. Effective communication is defined as providing factual, practical information, which is delivered concisely and provides clear expectations and compelling arguments. Watch the video below which breaks down these characteristic into the so-called 7Cs:
The 7 Cs of Communication – YouTube
STEP 2: Find a recent, business-related video on YouTube. List the link to the video and provide a short, concise summary of what the video is about and why you chose it. Your chosen video should provide specific information (choose one topic area from the list below) aimed at :Providing tips/guidelines on topics of interest to small business ownersExplaining upcoming trends/challenges/issues for a specific industry/type of businessProviding solutions to particular types of problems faced by a specific industry/type of businessSTEP 3: Drawing on the definition of effective communication in the 7Cs video, analyze the video you chose in STEP 2 as follows:Does the video provide practical, factual information or only provide vague impression/big picture concepts? Make sure to support your analysis with specific examples from both the 7Cs video and your video from STEP 2.Does the video deliver its information in a concise, clear and effective manner? Make sure to support your analysis with specific examples from both the 7Cs video and your video from STEP 2.Does the video offer a compelling, persuasive argument? Make sure to support your analysis with specific examples from both the 7Cs video and your video from STEP 2.
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