Read the Chapter 7 opening casestudy “Cultivating Change at IKEA” and answer the followingquestions.
What is yourfavorite place to shop and why? As a business student, use theconcepts of Product, Price, Distribution, and Promotion to answer thisquestion. As a consumer, using IKEA as an example, what draws you to thisstore, and how does this particular store use the above factors to consistentlyget you to walk through its doors and spend your hard earned money? Could yousee yourself possibly working for this store in a management capacity someday?Why or why not?
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