CREATING NEW BRAND CONCEPT

Task 1: Individual Written TaskFor this week please submit 700 words individual written assignment by critically analysing the Brand Decisions – Creating New Brand concept.Imagine you are embarking on an entrepreneurial venture and you are about to launch your new active-wear and sportswear ranges for a fashion-conscious, urban crowd. Based on the brand-building process model developed by Keller (2009), discuss the necessary steps you need to take in order to make your target audience identify with the new brand you are aiming to build.Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following:How will your target audience form a perception of your brand?What decisions regarding brand creation and communications must marketers manage to build successful brands?
Further information that will assist you in the development of this week’s tasks is located in the respective week topic overview.Reference all sources in line with the requirements of Harvard Referencing.Please note: written tasks are important as they are intended as means of providing feedback to help with your summative assessments. This is a good opportunity to receive instructor feedback in the form of commentary.Task Length: 700 words

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