Assume you are the CEO in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multidomestic, transnational or global strategy.
Determine which international strategy (multidomestic, transnational or global ) you would choose for each of the three products listed below. Justify why you chose the strategy you did.
a. Mobile phones
b. Dry soup mixes and canned soups
c. Large home appliances such as washing machines, ranges, ovens and refrigerators
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