DELIVERABLES with Respective Peer Reviewed Journal Articles:
Identify historical trends and significant impacts of sport marketing practices.
Explain and conduct a SWOT analysis on Wilson Golf Company.
Discuss the importance of marketing research to sports marketers.
Explain the sport marketer’s simplified model of participant consumption behavior.
Explain how sports game attractiveness, economic factors and competitive factors relate to game attendance.
Discuss the importance of the sports market selection decisions.
Define sports branding and discuss the guidelines for choosing an effective brand name.
Discuss the phases of the product life cycle and explain how the product life cycle influences sports marketing strategy.
http://tinyurl.com/y62c9swo (Read pp. 1193-1196)
Compare the advantages and disadvantages of the various sports promotional mix tools.
You are to use the posted peer reviewed journal article as your reference and citation pertaining to its respective question. You may also use on a limited basis, other sources including, but not limited to your textbook.
Compose a paper that is over 2,250 1,500 words allowing at least 250 words per deliverable subject to the above stated Rubric (Grading Guidelines). The only word limit is your imagination.
Submit the paper to the Professor via the Assignment Manager link.
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