Answer ALL questions The marks for each question are shown next to each question The total for Part A is 30 marks
Using the below globalization path diagram, please explain what kinds of internationalization strategies that IKEA pursue and how they achieve competitive advantages in the marketplace. Please specifically explain the profit-driving mechanisms of strategies and clearly explain why you choose the strategy.
Discuss why born-global strategies are more prevalent than gradual international strategies these days . Also, please discuss benefits and challenges of pursuing born-global internationalization strategies compared to gradual internationalization strategies.
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