This is a continuous activity for part A, keep working on the same website you have chosen in part
▪ Evaluate (with explanation) the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.) Table 3.11 (Refer to Chapter 3 – Page 212 in the book and/or Slide
43). You are required to evaluate each factor and provide screenshots with explanation.
– Discuss possible suggestions to improve the site design.
▪ Explain the different types of software and plugins used on the website to perform the following functionalities:
▪ Provide screenshots with explanation.
– What can be done to improve the software and plugins to the selected online store?
▪ What are the methods of payment available in the online store? (Refer to your book: page 295-296) Provide screenshots with explanation.
– What other methods can be added? Explain why?
▪ Explain the different types of security measures added to secure the selected E-commerce website and to secure the online transactions.
– What other technologies can be added? Explain why?
▪ Explain the current marketing strategies of the business including:
▪ Rankings in SEO
– What can be done to improve the marketing aspects of the business?
▪ Choose a website of one competitor in the same industry (locally or globally):
better or worse than the chosen company’s website. Provide screenshots with
– What can be done by learning from your competitor’s experience?
▪ Summarize the above points and include your recommendation to improve the e-commerce business
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