GENERAL CONTENT: MULTIPLE-CHOICE QUESTIONS 1.________ is when an external message drives people to feel a need or want to buy a product. a.Demand creation b.Manipulation c.Indirect advertising d.Want creation e.Need creation 2.Advertising’s…


1.External messages drive people to need or desire to buy products.

a.Creation of demand


c.Advertising in indirect ways

d.Want creation

e.Not enough

2.Advertising’s economic role has been criticized in the way it creates ________, which means people want or feel a need to buy and use a product.






3.The question of advertising creating social values or just reflecting them is called ________.

a.the social-versus-economic debate

b.the competitive-versus-market power debate

c.the personal-versus-cumulative debate

d.the personal-versus-social debate

e.Debate on shape-versusmirror

4.This chapter discusses key ethical issues, but none of these are included.

a.Targeting strategies

b.Problems with advertisements claims and other messaging strategies

c.Advertising that is offensive and tastes good

d.Unfair acts and practices


5.A ______ represents a group or trait that is important to the culture. It may be a group or group of characteristics that communicates an accurate picture of that group.


b.Reference group




6.“________” is an acronym that describes what happens to people when Western culture is forced upon them.

a.Market imposition

b.Cultural imposition

c.Marketing imperialism

d.Creation of demand

e.Marketing elitism

7.Marketing imperialism and cultural imperialism can both be terms used to describe _____.

a.How does advertising create demand?

b.What an external message does to make people feel the need for or desire for a product

c.What happens when other cultures embrace Western culture?

d.How marketers try to be ethical

e.What happens when Western culture is forced upon others

8.Which one of these statements is true about customs?

a.Because customs can be subtle, they are much easier to break than laws.

b.You can easily identify the customs.

c.Global customs are generally the same.

d.Advertising’s effectiveness does not depend on customs.

e.Local customs can only be understood by natives.

9.This is not an organisation that has oversight for advertising.




d.Public or Community Groups

e.Advertising oversight is the responsibility of all three parties.

10.The government has the responsibility of overseeing advertising.

a.Reviews and standards


c.Laws and regulations

d.Complaints and Penalty

e.Copyrights and trademarks

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Custom Paper Help, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email:

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Custom Paper Help has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Custom Paper Help, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.