GENERAL CONTENT: MULTIPLE-CHOICE QUESTIONS 1.________ is when an external message drives people to feel a need or want to buy a product. a.Demand creation b.Manipulation c.Indirect advertising d.Want creation e.Need creation 2.Advertising’s…

GENERAL CONTENT. MULTIPLE-CHOICEQUESTIONS

1.External messages drive people to need or desire to buy products.

a.Creation of demand

b.Manipulation

c.Advertising in indirect ways

d.Want creation

e.Not enough

2.Advertising’s economic role has been criticized in the way it creates ________, which means people want or feel a need to buy and use a product.

a.desires

b.Demand

c.Motivations

d.Markets

e.Profit

3.The question of advertising creating social values or just reflecting them is called ________.

a.the social-versus-economic debate

b.the competitive-versus-market power debate

c.the personal-versus-cumulative debate

d.the personal-versus-social debate

e.Debate on shape-versusmirror

4.This chapter discusses key ethical issues, but none of these are included.

a.Targeting strategies

b.Problems with advertisements claims and other messaging strategies

c.Advertising that is offensive and tastes good

d.Unfair acts and practices

e.Stereotyping

5.A ______ represents a group or trait that is important to the culture. It may be a group or group of characteristics that communicates an accurate picture of that group.

a.Standard

b.Reference group

c.caricature

d.

e.Stereotype

6.“________” is an acronym that describes what happens to people when Western culture is forced upon them.

a.Market imposition

b.Cultural imposition

c.Marketing imperialism

d.Creation of demand

e.Marketing elitism

7.Marketing imperialism and cultural imperialism can both be terms used to describe _____.

a.How does advertising create demand?

b.What an external message does to make people feel the need for or desire for a product

c.What happens when other cultures embrace Western culture?

d.How marketers try to be ethical

e.What happens when Western culture is forced upon others

8.Which one of these statements is true about customs?

a.Because customs can be subtle, they are much easier to break than laws.

b.You can easily identify the customs.

c.Global customs are generally the same.

d.Advertising’s effectiveness does not depend on customs.

e.Local customs can only be understood by natives.

9.This is not an organisation that has oversight for advertising.

a.Regierung

b.Medien

c.Competition

d.Public or Community Groups

e.Advertising oversight is the responsibility of all three parties.

10.The government has the responsibility of overseeing advertising.

a.Reviews and standards

b.self-regulation

c.Laws and regulations

d.Complaints and Penalty

e.Copyrights and trademarks

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