Global Marketing

Research an American company’s business and marketing strategy for operations in one foreign country. You will also determine and describe the attributes that are needed for it to be marketed in that country (i.e., India, Japan, China, etc.). Please do not use the example already given. Instructions for this assignment are found in the Assignments section of the appropriate Module in Content.
Outcome
1. Demonstrate a U.S. company’s adaptations to the cultural environment in international business. (J)

Module 2 Assignment 2: Global Marketing

International Business Machines is an American company that was founded by the year 1911 and located at New York. The multinational corporation offers computers, computer hardware as well as cloud-based services, software hosting services, as well as advice on the use of computers. It is located in Japan, IBM established itself in 1982 and established its headquarters are located in Tokyo. IBM’s business model is built around the development of new technologies that use cognitive computing to address the business and social challenges. In order to achieve that, IBM uses its expertise in cognitive technologies, text analytics and mathematical science technology. To address business challenges, IBM satisfies Japan and its clients through innovative technology and collaboration (IBM Research Tokyo, 2022). Tokyo 2022). The four pillars that are the core that comprise IBM research and development in Japan include AI Hardware, Core AI, industry research as well as Quantum software.

The Adaptations from IBM from JapanIn the beginning, Japan was a leader in innovation, placing IBM in the middle of the japan’s needs. To be able to function in the foreign market, IBM had to adapt to Japan’s culture, legal operational, and legal. For instance, Japanese legal culture involves the harmony of negotiations, harmony paternal administration and bureaucracy in comparison to American legal system that is akin to individualism and emphasizes the importance of court justice. In order to be a part of the culture, IBM emphasized partnerships with other innovative companies , allowing them to stay within the framework of Japanese tradition rather than seeking independence as a foreign corporation. The change in the employment market in Japan to address operational issues is based on a global job market , and the end of promotions based on seniority. The shift has brought more the number of contractors and freelancers who are on their work market, which makes the process of working in Japan more simple. By establishing a strong regional

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