For this you will choose either a multi-national company or a local protected company whose brandis sold in multiple countries (Think Coca-Cola for “Glocalization” and Moët & Chandon Champaignfor a local gone global company or “Glocality”). Discuss each company and their strategy forprotecting their brand while introducing their products into different markets. You will then write areport on their business practices and why were the challenges and successes.
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