Module 3 Assignment 1: Part A – Business Concept Project

In this phase, you will create the Competitive Advantage and Product/Service sections for your business idea (product or services).

The Outcomes
A. A. Identify and apply the following four elements to your marketing mix. (Outcome M401)
B. A. (Outcome M403)
C. Identify a career pathway in business that might be a good fit and develop the necessary skills and abilities to make it a success. (Outcome M504)

Modul 3, Assignment 1, Part A, Business Concept Project

Mountain Rose Herbs is the company competing against Brilliant. Mountain Rose Herbs is a company that was founded in 1987. Its headquarters are located at Hughes (2022). The company offers organic, pure essential oils, loose-leaf herbal teas, bulk spices and herbs foods and treats as well as body care products. Mountain Rose Herbs’ strengths make them the most popular essential oil brand. One of the best features about Mountain Rose Herbs is its well-known, user-friendly website. (Hughes 2022). The website offers a wide variety of products, so it is easy for visitors to purchase products. Each product page is well organized and filled with helpful information.

Mountain Rose Herbs is proud of its solid brand image. You can see it in the openness they show. They clearly display their certification, where their constituents are sourced from, how they grow the plants and create them, as well as an overview of the company. The company’s essential oils are a hit with customers and rank among the best-selling on the market. The extensive product range includes more powerful teas, herbs, and essential oils than The Brilliant Company’s limited-edition essential oil line. Mountain Rose Herbs is not only concerned about the effectiveness and quality of the products, but also the accreditation process. These factors are important to ensure that the product lasts as long as possible.

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