Overview: The Web RevolutionSince the turn of the last century, information systems have dramatically changed how we communicate, how we interact with each other, and how we purchase our goods and services. Technologies that have driven this change include the Web and how it has transformed from being little more than a means to store and retrieve documents online, to centers of dynamic interaction complete with a broad array of media choices. Businesses recognize the power of this media and now use it to better facilitate getting out its message and targeting customers in an ever more narrowly focused and specific way. High speed Internet, more powerful desktops and laptops, and evolving standards are drivers of this new world. The rise of mobile commerce suggests that there is more to come. Smartphones are ever more powerful with larger screens, easier to use advanced applications, and Internet access available on the go evolving from 4G to 5G. Increasing the virtual world of Web 3.0 as well as every shopping experience imaginable—accessible by any smartphone in virtually any part of the world—suggests that most commerce will be ecommerce—and increasingly—it will be mobile.Required Resources:Turban, E., Volonino, L., Wood, G. (2018). Information Technology for Management: Digital strategies for Insight, Action, and Sustainable Performance (11th ed.). John Wiley & Sons. ISBN: 978-1118890790. Read Chapters 6, 7 & 8.Additional Resources:Raval, S. (2018, March 21). Web 3.0 explained [Video]. YouTube. https://www.youtube.com/watch?v=aPVmd7SyKfQBoudlaie, H., Nargesian, A., & KESHAVARZ NIK, B. E. H. R. O. O. Z. (2019). Digital footprint in web 3.0: social media usage in recruitment. AD-minister, (34), 139-156. http://www.scielo.org.co/scielo.php?pid=S1692-02792019000100139&script=sci_arttext&tlng=enModule Goals:Evaluate and discuss challenges facing e-tailers.Evaluate and discuss development of m-commerce based on ubiquity, convenience, instant connectivity, personalization, and localization of products and services.Evaluate and discuss ways wireless or mobile technologies support marketing and operations of an enterprise.Evaluate and discuss virtual communities and how they support business opportunities or operations.Explain and discuss risks of using social networking and marketing.Goals Alignment:University Mission Based Outcomes – 4, 5Program Learning Goals – MSTI – 2, 5 MSNI – 5, 7Course Learning Objectives – 1, 3Assignment:1. Take the Module 3 Quiz in D2L. The quiz consists of 10 questions. Each question is worth 2 points.D2L Quiz Access: Website: Click on group of squares.Click on Information Systems Strategic Planning.Click on Content.Click on Assignment.Click on Module 3 Quiz.2. Based on what you have learned so far in this course, create a PowerPoint presentation that addresses each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Use clear headings that allow your professor to know which bullet you are addressing on the slides in your presentation. Support your content with at least three (3) sources throughout your presentation. Make sure to reference the citations using the APA writing style for the presentation. Include a slide for your references at the end. Follow best practices for PowerPoint presentations related to text size, color, images, effects, wordiness, and multimedia enhancements. Review the rubric criteria for this assignment.Address the following prompts:What is search engine marketing—and how does it differ from traditional marketing? Explain the difference using specific examples. Include a description of the role that search engine optimization plays in search engine marketing.According to the text as well as excerpts from the “Cluetrain Manifesto” in Table 7.6, “Markets are Conversations” and Web 2.0 is said to support this. Consider this statement, state your level of agreement with this statement, explain your rational using specific examples.Workplace collaboration is said to be facilitated by advancement in Enterprise 2.0 application. Identify at least three applications associated with Enterprise 2.0, describe how they contribute to collaboration, and identify which you consider to be the most useful.The text describes the dramatic increase in ecommerce including B2B, B2C and mobile commerce. Which form of ecommerce in your opinion can be expected to have the most significant impact on the growth of transactions within the next 5-10 years? State your opinion and include examples of how mobile commerce may be expected to contribute to this growth. 3. Strategy for success:Since this is an advanced course in IS and Strategical Planning, please be as technical as possible. Please do not simply provide a general discussion, brief statements, or opinions. Your writing should be formal and research-oriented showing in-depth analyses.Please and thank you!Assignment Specifications:Length: 16-20 slides; answers must thoroughly address the questions in a clear, concise mannerStructure: Title slide and reference slides in APA style: (2 slides)Search engine marketing1: (3 slides)Cluetrain Manifesto: (2 slides)Collaboration: (4 slides)eCommerce: (5 slides)Additionally, because a good presentation has few words on the slides include a script with the verbiage you would say when presenting; script should be a minimum of 50 words per slide.References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly sources to support your claims.Format: Save your assignment as a Microsoft PowerPoint document and a Word document (.pptx) and (.doc or .docx) or Open Office Impress.File Name: Name your saved file according to your first initial, last name, and the module number (for example, “RHall Module1.pptx”)M3 Assignment UMBO – 4, 5M3 Assignment PLG – MSTI – 2, 5 MSNI – 5, 7M3 Assignment CLO – 5
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