Publix Supermarket Business Model Canvas

“Selected Organization is Publix Supermarket”

GOAL: Create the initial
element of your Business Model Generation—your business Model Canvas.

Introduction: Using the Osterwalder and Pigneur Business
Model Canvas as a resource (coupled with the other resources of the course),
create a business model canvas of the business organization where you work.
Since every organization has unique features, do your best to work at the
application of the various components of the building blocks of the canvas.
Show as much detail as you can so that it is evident that you comprehend the
general business model of your organization. There must be a demonstration of
synthesis of the procedure on your part. You may need to interview some of the
management team to verify the business model details of your organization. You
may also benefit from conducting an Internet search of the Business Model
Canvas to become comfortable with how it works. There are many other
YouTube-type videos on the web that demonstrate the use of the canvas. You will
also find several good sources in the Lessons area of the course under the
Reading and Resources tab of weeks 1 and 2.

2nd Instructions: This week will be considered as a
“draft” that should consist of:

1. A Cover page that provides a general
description of your organization/business:

Name of the organization (preferably your
present organization/business)

Date of origination (or incorporation)

Location (as appropriate; some entities
require discretion)

Brief overview of the purpose of the

Description of your relationship and role in
the organization/business

Other details that enable fuller explanation (if

2. Business Model Canvas with Post-It notes
(as seen in the examples). You have three options for the submission of your

You may download and use
the blank PowerPoint canvas with
electronic Post-Its to create your canvas, or
You may create a Word.doc
that lists the nine building blocks (clearly identify each one) and uses
bulleted points in the same manner as Post-Its.
Creation of your post-its
via the following web-help site, and then submission of the resulting URL
for the finished canvas. (Canvanizer)

3. Create a memo (no particular format, but
neatly presented) that describes what you learned about your
organization/business as a result of creating the business model canvas.

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