Strategic Communication: Culture and Intercultural Communication, Diversity


The term “culture” refers to the accumulation of beliefs, values as well as roles, knowledge and beliefs that have been acquired. through generations of people. Public relations focuses on communicating between an company and the general public , and maintaining the image of a positive one. Due to the globalization of our activities, Organizations have been able to connect with people of different backgrounds, thus establishing the necessity for cultural intermediation essential. It is essential for public relations. sector to establish varied communication styles. The tradition of Westernized way of life is not applicable to all people since this world is increasingly culturally and culturally diverse. Since Australia is a mixture of different types of cultures, and the industry of public relations should be different. A summary of communications from this region proves that Australia is a great place to be for building diversity and cross-cultural awareness. The advancement and growth of technology has allowed companies to collaborate in an the global environment continuously and efficiently. Thus, a complete knowledge of the the local and global behaviors have become an essential instrument. Intermediary between cultures brings people together various cultures and contribute to an overall society and economy (Churchill and Smyth, 2020). The impact of intermediation in the field of culture requires evaluation of the cultural and social position of different groups in interacting when working with a global community. Thus, it is necessary to work in a world is a challenge when communicating with the requires understanding the different cultural background of each target audience (Gregory 2020). Understanding the diversity of the community can make it easier to work with diverse communities by understanding their cultural context and the possible reaction to certain concepts. Australia is a nation of many cultures and therefore, its communications professionals must be ethnically ,culturally and gender-based multi-cultural and gender. Diversity is the act of incorporating people from different the genders of people, their sexual preferences, and ethnic backgrounds. A diverse team will ensure that there is a diversity of genders, sexual orientations and ethnic backgrounds. The organization is a representative of and communicates to the world’s population. The shift to globalization in economics and politics illustrate the need for Australia to know its the other nations around them and their cultures.

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