The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a…

The Regal Cycle Company manufactures three types of bicycles—a
A dirt bike, mountain bike and racing bike. Sales data and
The following are expenses for the last quarter

Total Dirt
Mountain Bikes Racing
Sales $ 930,000 $ 265,000 $ 406,000 $ 259,000
Variable manufacturing costs and selling expenses 464,000 116,000 196,000 152,000
Margin of contribution 466,000 149,000 210,000 107,000
Fixed expenses
Advertising, traceable 70,000 8,900 40,500 20,600
Decreciation of Special Equipment 43,100 20,200 7,300 15,600
Salary for product-line manager 116,100 40,900 38,500 36,700
Allocated common fixed expenses* 186,000 53,000 81,200 51,800
Total fixed expenses 415,200 123,000 167,500 124,700
Net operating income (loss) $ 50,800 $ 26,000 $ 42,500 $ (17,700)

*Allocated on the basis of sales dollars.

The management is worried about the ongoing losses that the company continues to suffer
Racing bikes, and need a recommendation on whether the
The line should be ended. Producing special equipment
Racing bikes have no resale or wear value.


1. How much is the quarter’s financial benefit (disadvantage).
Stop racing your bikes

2. Should racing bikes production and sales be restricted?

3. Make sure you have a segmented income statement properly formatted
It would be easier for management to evaluate the long-term.
Profitability of different product lines

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