What are the niche characteristics of the product and the traits of the primary target market?

Conduct an analysis of the first P for yourchosen company’s product or service. The central focus of a marketing programis on the product. It is the sole basis and driving force behind all marketingactivities and what excites a target market. Your product analysis shouldinclude the company, competition, and target market requirements.Complete the following:Analyze the product and thecompany’s primary target market. What are the niche characteristics of theproduct and the traits of the primary target market?Analyze the branding of theproduct, including the intended audience and the product positioning. Whatinfluence, if any, does the brand have on its product category?Analyze the competition forthe product, and the overall marketing environment.Synthesize productstrategies for the company to achieve business success. Why will thosestrategies yield success? What would you recommend the company do in termsof this product to assure its long-term success?Cite any resources you use.Be sure your analysis presentsa focused purpose through strong organizational skills. Also be sure itpresents evidence through strong paraphrasing or summarizing andappropriate tone and sentence structure.AdditionalRequirementsYour assignment should also meet the followingrequirements:Written communication: Communication should be clear and wellorganized, and support a central idea, with no technical writing errors,as expected of a business professional.References: References and citations are formatted in consistent style, witha preference for using current APA style and formatting. Refer tothe Evidence and APA section of the WritingCenter for guidance.Number of resources: Use a minimum of three scholarly resourcesrelated to the content of the assignment.Length of paper: 3–4 typed, double-spaced pages, inaddition to the title and references pages.Font and font size: Times New Roman, 12 point.

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