Writer’s Choice

Marketers use the VALS system to develop their targeting strategies and customize their market offerings to better appeal to their target market customers’ needs and wants.
For this exam, you are to complete the VALS survey to know your VALS type and develop strategic target marketing strategies from a customer perspective based on the survey results.
Read the following articles and thoroughly answer the exam questions using various resources available online, supporting your opinions with evidence:
How well do you know your target? (http://www.strategicbusinessinsights.com/vals/business/knowtarget.shtml)
Use VALS to leverage your research investment (http://www.strategicbusinessinsights.com/vals/business/leverage.shtml)
Target Market Profile Examples: https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/
Question 1: Take the VALS survey at http://www.strategicbusinessinsights.com/vals/presurvey.shtml and report your VALS type with a screenshot showing your survey results. And thoroughly elaborate your VALS type from a marketing standpoint, focusing on how marketers can leverage the characteristics of your VALS type.
Question 2: Assume that you, as a customer having your VALS type, are looking for a laptop brand to buy. Identify the right targeting strategy for you buying a laptop and elaborate why you chose the strategy with supporting examples and evidence.
Question 3: Identify the top 3 consumer buying decision processes to be considered important for a consumer having your VALS type and elaborate WHY with supporting examples and evidence.
Question 4: Develop a visualized, infographic style of the Target Market Segment Profile representing your VALS-type consumers looking for a laptop brand to buy. Refer to the target marketing profile examples provided above ( https://www.brafton.com/blog/strategy/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c/)
Question 5: Thoroughly discuss the lessons you learned from the practices performed for this exam and explain why and how these practices will be helpful for marketing strategy development with supporting examples and evidence.
Your exam file must include the following on a title page:

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