make just part one Part 1 (approx. 1,600 words) – written based on your research

make just part onePart 1 (approx. 1,600 words) – written based on your research findings so in 3rd personYour Individual Report should take the form of a consultancy report aimed at the management of Original Creations addressing how this company can better develop new products and better assess and forecast their market potential. The report should cover the various departments of the company Original Creations and what role they can play in developing new products, and improving the sales performance of newly released products.It is important your report should NOT be generic, but applied to the Case Study. Your recommendation should be based on the articles in the Knowledge Base, on academic literature, theories, frameworks and concepts discussed during the sessions.Your report needs to clear focused on the case study company given and not on a generic company. It should reflect the material covered in the sessions up to week 10 and use of the ‘Knowledge Base’. There should be clear evidence of reading about the topic beyond the areas discussed in class and include both academic sources to support your use of key models and concepts as well as credible non-academic sources to support your discussion and evaluation of recommendations to address the issues facing the Case Study company. You must reference your sources both in-text and in a Reference List using the Harvard-UoB style (please see referencing resources on the LRWeb for further guidance if needed).Suggested Structure and Additional GuidanceExecutive summary: Describe the key points from the report, including the most important findings and recommendations.Introduction: Explain the purpose of your report and lay-out the structure of the rest of your report.(NO NEED I WILL DO IT)Reasons: Discuss and explore the specific business reasons for this consultancy report related to the business case.(50 WORDS)Key Issues present at ORIGINAL CREATIONS: Highlight the key issues that are present at ORIGINAL CREATIONS as related to the need to develop better products and forecast their demand. Do not simply re-state the key issues as raised in the previous assignment and/or Case Study but discuss them in the wider context of the challenges faced by this organisation.Recommendations: Give justified and supported recommendations for how ORIGINAL CREATIONS should make adjustments or changes to their organisation to better develop new products and better assess and forecast their market potential. These recommendations should address some or all of the key issues that you have identified in the Case Study and should be supported by credible sources, including sources from the academic literature and articles, some of which have been pre-selected in the ‘Knowledge Base’.Conclusion: This section should draw together the main points from your Report, no new information should be included in the conclusion.Reference List: A properly formatted Reference List is required alongside in-text citations