Companies Mission Statements

GLAXOSMITHKLINE
GSK’s mission is to improve the quality of human life by enabling people to do more, feel better, and live longer
 
BRISTOL-MYERS SQUIBB
Our company’s mission is to extend and enhance human life by providing the highest quality of pharmaceuticals and health care products.
 
PFIZER
We will become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.
MERCK
The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return. 
 
NOVARTIS
We want to discover, develop, and successfully market innovation products to cure diseases, to ease suffering, and to enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest ideas and work in our company.
 
1.  What is your initial impression about these companies based on their strategic mission statements?  In your opinion, which firm has the most effective mission statement?
2.  Do some companies limit themselves when defining their vision and mission?  Why or why not?
3.  What happens if management fails to set forth a clear strategic vision for the company?

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