Compare the objectives of The Big Issue, identified from the case study, with those of a public sector organisation

The Big Issue magazine was launched in 1991by Gordon Roddick and John Bird in response tothe problem of homelessness on the streets ofLondon. The Big Issue aims to “help them tohelp themselves”. The partners offer homelesspeople the opportunity to earn a legitimateincome by becoming a vendor and sellingmagazines on the street. The vendor buysthe magazine for £1.25 and sells it for £2.50.Over twenty years later the organisation hashelped thousands of vulnerable people to takecontrol of their lives and currently works witharound 2000 homeless people across the UK. Themagazine has 63 distribution points nationwide.The Big Issue is an example of a successful socialenterprise. The magazine has clear socialbenefits and a reputation for getting excitingguest editors and exclusive celebrity contributionswhich has vastly increased sales.You should note that although the following questions are based on the case studyabove, you will need to make use of knowledge and understanding you have gainedwhilst studying the Course.2. (a) Compare the objectives of The Big Issue, identified from the case study, withthose of a public sector organisation.(b) (i) From the case study, identify the method of promotion that is used byThe Big Issue.(ii) Describe other methods of promotion that could be used by The Big Issue.(c) Explain how external factors could affect the success of The Big Issue.(d) The Big Issue could use rail to deliver its magazines to its distribution pointsnationwide.(i) Identify another method of distribution.(ii) State the advantages and disadvantages of this method.(e) Describe the factors to be considered when setting the price for The Big Issue.

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