discuss the processes involved with creating a branded image for health care organizations. Please use specific examples from your textbook to address the questions below

HMC499 HMC/499 HMC 499 Week 1 Discussion 2 Creating and Revitalizing the Brand [latest] 
Creating and Revitalizing the Brand. Review the Revitalizing a Brand, The Gamble, and The Name Game cases from your textbook, and discuss the processes involved with creating a branded image for health care organizations. Please use specific examples from your textbook to address the questions below:
a. What should be taken into consideration when designing a brand, creating branded materials, and communicating the organizations goals and mission to the public? Once the brand is created, how do organizations ensure that it is current and relevant to a changing society? What are the potential consequences of failing to revitalize our brands, and/or revising them and meeting resistance from the public?
b. In The Name Game case study, Brian faced the challenge of creating a uniform brand for two merging facilities. One with a slight edge in terms of brand recognition, and the other with a long standing history in the community. Taking this information into consideration, what should Brian’s branding strategy include? From a marketing standpoint, what makes the most sense?

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