Market Segmentation and SWOT Analysis.

Suggested Length:  10 pages. This part should rely heavily on visual tool presentation. 
Avoid writing long paragraphs, otherwise, points will be deducted.

ABC Solutions is a web and app development company that focuses on small, mid-sized businesses and organizations to provide affordable, turnkey cloud-based solutions to reach more customers. The business model is based on subscription-based plans for easy-to-implement solutions, e.g., online ordering systems for restaurants. Other income streams include shared revenue from cloud services, mailboxes, and one-time web and graphic design fees. Do analysis using instructions below:

 Market Segmentation and SWOT Analysis. 

External Analysis 

Macro-environmental Factors (3 points)

Choose three factors that are most relevant to your project business industry. For each factor, please use statistics to support your analysis. Stay focused! 
Demographic
Economic
Social-Cultural
Technological
Political-legal
Ecological

Competitive Analysis (2 points)

Identify major competitors in the market (Two Competitors are suggested, not too many)
Evaluate the competitors’ role in the market, leader or follower and 
For each competitor, describe the unique characteristics/positioning of their products or services
Use a table summarising your comparison

Reference Market (4 points)

Define and Detail the Market size, growth rate, trends of this industry.

Charts, figures, or other visual tools are expected here. Not too much and not too big. 

Basic market segmentation

how have your client segmented their customers,
What factors do they use to segment their current customers, demographic, psychological or physiological?

Customer analysis, including their characteristics

Describe the characteristics of each segment
Identify any overlapping or unidentified market 

Choice criteria Customers use to decide on purchases. 
based on your previous qualitative interviews, especially.
Distribution Analysis/Chanel Management  

What distribution channel strategy is your client using? direct, indirect, or multi-channel?
Evaluate the effectiveness and efficiency of their current strategies

Internal Analysis (3 points)

Evaluate your company’s internal issues

Product/Price/Placement/Promotion

Use a flowchart to illustrate the administrative structure

Evaluate  the personnel issues 

SWOT Analysis (2 points) 

“The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats. Strengths can serve as a foundation for building a competitive advantage, and weaknesses may hinder it.” — NetMBA
Please use a 2*2 table to structure/classify the internal & external factors, you have analyzed in Part A for your SWOT analysis. Use bulleted phrases in each cell, not full sentences. 
Summarize your findings from the above external and internal analysis into this 2*2 table
Internally 

Externally

Suggested Marketing objective as a result of the Marketing research, SWOT, and Internal and External Environmental Analysis, (1 point). This part should be closely related to all previous sections you have done. 

Recognize 3-5 actionable strategies that you could focus on in your Marketing Campaign.