MKT-315

From Place to Promotion

In week 6 we explored the “place” concept which is the distribution of products and services. Marketers own this concept since we look to make it easy and cost effective for the target market to obtain the products and services that we offer. We discussed and explored both the direct and indirect model of distribution. The direct model s where the producer provides the product or service directly to the end consumer. A direct model could be where a software company that provides their software directly to the end consumer via download from the Internet. We also looked at the indirect model where there are intermediaries in between the producer and end consumer. An example of this could be where Ford motor company the producer sells their cars to a third party dealership who takes ownership and title of the product who then markets and sells the product to the end ultimate consumer.
In week 7 we go into another of the 4P’s which is the promotional part of the marketing mix. Promotions in marketing looks to communicate to the target market our offerings in ways that we look to inform, persuade and remind. The promotional mix that performs this tasks include personal sales, pubic relations, advertising, sales promotions and direct marketing. each of these will be further explored in this weeks material. In addition, integrated marketing will also be discussed which seeks to employ all of the promotional mix applications to provide a consistent message to our target audience for achieving our market communication goals.

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