Pick one of the following businesses and pretend you are starting a new business

Pick one of the following businesses and pretend you are starting a new business.Nail SalonMarketing Objectives:Define clear objectives that marketing efforts should directly achieve that include:MetricDeadlinesAny context (geography, audience, etc.)Examples:Increase awareness (weak, difficult to track)Generate leadsIncrease new customersIncrease number of repeat customersIncrease sales for specific productIncrease email subscribersIncrease store visitsIncrease social media followers / comments / sharesIncrease sales from existing customersIncrease market shareIncrease sessions / unique visitors / page views / duration on siteDecrease bounce rateIdeal Customer:First, you need to define the kinds of customers you want to attract.DemographicsHow would you describe them in terms of: Age, Gender, Family, Income, Occupation, RaceGeographicWhere do you live / work? Do you buy the product near/at work or home?InterestsWhat do they like to watch/read/listen?Where do they watch/read/listen to it?What other interests do they have?What are their thoughts on this product category?Value Proposition:The following is a simple framework forProblem: What is the problem your customer is trying to solve?Solution: How can your product solve that problem?Benefit: What will happen as a result of using your product?All you marketing efforts should seek to communicate that this value proposition in some way.Tactics:Following are the most common types of marketing vehicles. Brainstorm what tactics make the most sense for your situation and on the first page.WebsitePurpose: Increase knowledge of productsTraditional Advertising (TV, Radio, Newspaper, Magazine, Out-of-Home)Purpose: Increase awareness to a broader audienceOnline Advertising (SEM, Social Media Advertising)Purpose: Drive traffic to websiteEmail MarketingPurpose: Develop an ongoing relationshipSocial MediaPurpose: Develop an ongoing relationshipCollateralIncrease knowledge of productsEventsPurpose: Engage with customers; PositioningSponsorshipsPurpose: PositioningRoadmap:Finally, use the chart on the 2nd page to outline all your tactics over the year.Budget: How much can you allocate for each tactic / month?Timing: When are you going to run each tactic?Metrics: What are you going to track to see if your marketing is working?