PROJECTCOVER SHEET ASSESSMENT 3 MARKET ENTRY REPORT[30%]

PROJECTCOVER SHEET Assessment 3: Market Entry Report[30%]Course Code and Name BUS 3103 International Business and Globalization Faculty NameProject Title Assessment 3: International Business Project Market Entry ReportIndividual report worth 30% of final grade Due DateCompany name: Date SubmittedSectionThis assessment will assess the Learning outcomes:• CLO3- Discuss the business activities applied in an international context.• CLO4- Evaluate strategies for entry into the global market.• CLO5- Recommend strategies for international business operations.
INTERNATIONAL BUSINESS PROJECT: Assessment 3: Market Entry Report (30%)? Table of Contents
1. Introductiono The purpose of the report (explainthe context of the report, why it has been written)o The main contents of the report (a clear summary of the report findings)
2. Company Backgroundo Brief overview of the companyo Brief description of current products/services,geographic markets, and production/service facilities.o Country and Market Analysis:o External factors that make the market attractive:o political stability: based on the research, this country looks very attractive for businesses as it is mentioned by xyz webpage “;sdklfjskfj; skfjs;dlkfjs;dlkfj; s;lskdjf; sadkfj;sldkfjs;alkfjs;ldkfj ;asl”o free market systemso inflation rateso private sector debto corruption levels
o Customer/Competitor based factors that make the market attractive:o Product/service availability to meet consumer needso level of existing competitiono efficiency and value of existing competitors
o Industry and Business related factors:o Trade barrierso suitable labour force availabilityo Business core competenceso Rate of expansion required/company strategyo Transport costs, Costs of establishment/EoS,o Level of centralised control requiredoo Determine a score for the suitability/attractiveness of each factor (e.g. 7/10) and include a written justification with references for each factor score.o
Factor Ranking JustificationTrade barriers 10 out 155 countries This means that xxxx country is having attractive market for investorspolitical stability 3rd out of 144 countries This ranking means, Emirates is having a very stable political system and good for businesses.
A weighting of relevance of each factor for the chosen company should be included, with justification.(The information gathered for Assignment 1 may be used here, or students may use a different country.)
3. Marketing mix & Staffing policyo Formulate a brief marketing mix for the company in the new market noting the need for Standardisation vs. Local Responsiveness (refer to Product/Service features, Place/Distribution strategy, Promotion strategy; Pricing strategy)o Identify and justify which HRM staffing policy the company should use (LO3.4).4. Market Entry Strategy (LO4&5.3)o Evaluate the potential suitability (advantages/disadvantages) of each of the six Entry Modes specifically for this company.o Recommend& justify the best entry mode(s) for this company.? References
BUS 3103 Assessment 3: Market Entry Report: Rubric and Feedback Sheet:ID: Student Name:
Report Contents Unacceptable
F Minimum requirementsD Satisfactory
C/C+ Significantly above requirementsB/B+ Outstanding
A/A+ Marks Awarded
Achievement that does not meet requirements for course with normal grading mode. Achievement that minimally meets the course requirements but may not meet the GPA requirement. Achievement that satisfactorily meets the course and GPA requirements Achievement that is significantly above the course and GPA requirements Achievement that is outstanding relative to the course and GPA requirements1. IntroductionPurpose of the reportSummarise main contents of the report/102. Company backgroundCompany overview: ownership, size, history, othercontexts.Markets & products: clearly stated, limitations/potential noted/103. Country and Market AnalysisRelevance justified & appropriate; suitability/attractiveness analysed.External factorsCustomer based factorsIndustry and Business related factors /304. Marketing mix & Staffing policyMarketing Mix incorporates relevant requirements related to:Product/Service (culture, economic development, technical standards)Distribution (Retail Concentration/Channel length (Intermediaries) /Exclusivity/Channel Quality)Promotions (Cultural barriers, Noise levels, Push vs Pull)Pricing strategy (incl. Elasticity of demand, with justification)Justification of selected Staffing Policy/40/105. Market Entry StrategyEvaluation of the Six Entry modes with pros and cons linked to the company and country.Appropriateness of Entry mode(s), aptness of justification
/60
/10Language & Formattingoverall quality of structure and approach to preparing final report.refer to Written English and Formatting Marking Criteria /10/20Total /200
Assessment GuidelinesCATEGORY Unacceptable
F Minimum requirements
D Satisfactory
C/C+ Significantly above requirementsB/B+ Outstanding
A/A+From Course Guide Achievement that does not meet requirements for course with normal grading mode. Achievement that minimally meets the course requirements but may not meet the GPA requirement. Achievement that satisfactorily meets the course and GPA requirements Achievement that is significantly above the course and GPA requirements Achievement that is outstanding relative to the course and GPA requirementsGeneral Guidance Errors so significant that the work is not passing quality Significant errors, information is unclear or incorrect Most information is correct and well-presented, with few errors Largely free of errors, demonstrates critical thought with well-explained coverage of all topics. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research.Organisation of information Information is poorly organised, lacks structure formatting, and presented out of order. Information is unorganised and poorly structured; many paragraphs presented out of order. Information is organised in places with adequate structure; some paragraphs presented out of order. Information is organised with many well-constructed sections; many paragraphs presented in a logical order. Information is very organised with well- constructed sections; paragraphs are presented in a logical order.Breadth of Information Covers none of the areas that should be addressed. Covers few of the areas that should be addressed. Covers some of the areas that should be addressed. Covers all of the areas required to be addressed. Covers all areas that required to be addressed along with additional independent analyses.Quality of Information Includes irrelevant explanations or details, or has little to no detail. Basic and has insufficient details. Basic but has some detail to support the projects goals. Advanced and has some detail to support project goals. Insightful and thorough analysis. Advanced and detailed enough to support project goals.Written English and Formatting Marking Criteria for ProjectWRITTEN LANGUAGE Unacceptable
F Minimum requirementsD Satisfactory
C/C+ Significantly above requirementsB/B+ Outstanding
A/A+ ScoreGrammar
GRM
Accuracy in some simple sentences, though errors occur and complex sentences rare Good accuracy in simple sentences complex sentences limited and with errors Good accuracy in both simple and complex sentences though errors sometimes occur Strong range of sentences errors infrequent Excellent range of sentences NoerrorsVocabularyVOC Vocab. limited and errors frequent Vocab. choice generally appropriate and accurate although errors Vocab. choice shows more flexibility though errors Good range of vocab. errors infrequent Excellent range of vocab. No infrequentSpelling / punctuation
SP Errors frequent, but not affecting meaning Errors occur regularly Occasional errors Largely error free (occasional lapse) No errors
FORMATTING F D C/C+ B/B+ A/A+ ScoreFollowing HCT formatting requirements for reportsLittle attempt to follow formatting conventions (4 or more problem areas) Formatting is attempted but often incorrect (3 problem areas) Formatted correctly in most respects (2 problem areas) Formatted correctly in all areas (only 1 problem areas) Correct formatting throughout (No problem areas)1. title page 2. contents page 3. margins 4. page numbers 5. font consistency6. line spacing 7. sections & paragraph spacing 8. level 1&2 headings 9. bullets and numbering 10. separate appendix page
REFERENCING F D C/C+ B/B+ A/A+ ScoreFollowing HCT MLA referencing conventions(use 1-4 for reports without charts/pics or 1-6 with charts/pics)REF Little attempt to follow referencing conventions (problems in all areas) Referencing attempted, but often inaccurate (3 problem areas or 4-5 problem areas if using charts/pictures) Generally appropriate number and use of citations although repeated errors may occur in 1 or 2 areas below (2 problem areas or 2-3 problem areas if using charts/pictures) Referenced well with minor omissions/errors (ie incorrect use of in-text reference) (only 1 problem area) Referenced fully and accurately (No problem areas)1. in text sources in brackets 2. work cited 3. quotations 4. paraphrasing5. chart /pictures captions 6. chart/pictures in-text bracketed refs
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