You are a start up with a unique digital idea. Write an essay to outline your idea, its value proposition, revenue sources, cost structure, relevant customer and key activities and resources involved. Outline how you plan to fund the idea and the strategy to convert the idea to an innovation.

Write an essay – using 250 words only – to answer the following question:Assessment Question:You are a start up with a unique digital idea. Write an essay to outline your idea, its value proposition, revenue sources, cost structure, relevant customer and key activities and resources involved. Outline how you plan to fund the idea and the strategy to convert the idea to an innovation.Special Instructions• You need to upload your essay (Ms Word) file through the link available on the course web site. If the submission is not found under this link, it is assumed that you did not make a submission.• Remember, you need to do TWO reviews, mark the work of other students submitted through peer review system, once you have submitted your own assessment item.• There is no need to submit this through TURNITIN.The following is the criteria will be adopted to evaluate for Case Based Learning activities:A:- LEVEL OF SYNTHESIS – Maximum Marks (40%)B:- QUALITY OF ARGUMENTS WITH REFERENCING – Maximum Marks (20%)C:- READABILITY – Maximum Marks (20%)D:- QUALITY OF WRITING – Maximum Marks (20%)

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